If you’ve seen the Rejuvenate Smoothie lighting up your feed lately, it’s easy to see why it caught fire. With its bold berry swirl, velvety texture, and golden sprinkle, this layered beauty isn’t just photogenic—it’s packed with nourishing ingredients like banana, strawberry, raspberry, blueberry, lime, date, agave, and a creamy blend of A2/A2 yogurt and milk.
So when local food influencer SophinCle dubbed us “the Erewhon of Ohio” in a viral TikTok, we couldn’t help but smile. The comparison was flattering, the post was beautifully captured, and the response? Immediate.
We’re incredibly grateful to Soph for shining a light on what we’re building here in Gordon Square. That moment sparked a wave of new visitors, new regulars, and new love for what we’ve always believed: that food can be vibrant, functional, and photo-worthy—while still rooted in real connection, community, and everyday wellness.
The Viral Moment That Sparked the Buzz
When Soph featured our Rejuvenate Smoothie and Entourage Bagel in her video, people took notice. Her post—and her authentic enthusiasm—catapulted the moment to thousands of views and shares. Within hours, people were walking through our doors saying, “I saw this on TikTok.”
We’ll never forget that first wave of customers excited to experience “the Erewhon of Ohio” for themselves. It was a turning point—but also a reflection of how powerful local voices and real experiences can be in building something meaningful.
The Entourage Bagel: Flavor Meets Fuel
The Entourage Bagel has earned its own cult following, and for good reason. Served on a sourdough bagel, it’s piled high with avocado spread, a pasture-raised egg, chevre, kimchi, pickled shallot, cilantro, coconut bacon, and a drizzle of hot honey. The result is a bold, flavor-forward brunch experience that’s hearty, satisfying, and every bit as craveable as it looks on camera.
We’re Flattered by the Comparison—But Here’s the Difference
At PureFyx, we’re proud to offer an experience that feels elevated, but still grounded. Yes, our smoothies are beautiful. Yes, our ingredients are thoughtfully sourced. And yes, we care deeply about presentation. But we also care about:
- Welcoming everyone in
- Serving the Cleveland community
- Keeping wellness both delicious and accessible
It’s not LA—it’s Cleveland, and that’s what makes it special.
What PureFyx Is Really About
We’re more than just a health bar. We’re part of a wellness ecosystem alongside our sister businesses:
- NuIQ Wellness Lounge, offering advanced medical aesthetic services like facials and skin rejuvenation
- SoulSpace, Cleveland’s destination for recovery and relaxation, featuring saunas, cold plunge, red light therapy, and more
Together, we’ve created something that goes beyond the scroll. Something that invites people to stay awhile, feel better, and come back often.
So… Are We the Erewhon of Ohio?
Maybe in vibe—but with more warmth, more community, and a lot less paparazzi. If you’re looking for the best smoothie in Cleveland, a memorable brunch, or a spot to plug into a larger wellness lifestyle, PureFyx is here for it.
We’re grateful for the comparisons. We’re even more grateful for the people walking through our doors, day after day, to experience it for themselves.
Taste What’s Going Viral
From smoothie swirls to bold brunches, PureFyx is serving Cleveland’s most talked-about wellness menu. Stop in and see what the buzz is all about.
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