Voyage Ohio recently sat down with PureFyx founder Jamie Fiore for their “The Change-Makers: Stories That Inspire” series—highlighting stories from local leaders who are making a difference across Cleveland and beyond.
The article dives into Jamie’s journey and the story behind PureFyx Health Bar & Juicery. It’s full of real insight into what it takes to build a brand that puts wellness, community, and culture at the center of everything.
It’s not just about cold-pressed juice and superfood bowls (though we’ve got plenty of those). From the start, PureFyx set out to create something deeper—an experience that helps people feel better every day, with food and drinks that are as functional as they are flavorful.
A Story That Started with a Gut Feeling (Literally)
In the interview, Jamie talks about the early days of PureFyx and how the brand grew from a simple idea: that true wellness starts within. We’re talking mental clarity, energy, emotional balance—the stuff that really shapes how we feel. The idea wasn’t just to sell healthy options, but to create a space where nourishment could be enjoyable, energizing, and easy to fit into a busy day.
Our menu reflects that mindset. It’s built for people on the go—smoothies with purpose, cold-pressed juices packed with nutrients, wraps that taste great and make you feel even better.
“We’re not just selling juices and smoothies; we’re cultivating a lifestyle, a space, and a community built around feeling your best.”
Real Talk: Building a Wellness Brand Isn’t All Green Smoothies
One of the best parts of the article? Jamie keeps it real. There’s no sugar-coating how tough it was to get here. From supply chain challenges and construction delays to educating people on why wellness isn’t just a trend—it took persistence, patience, and a lot of hustle.
The piece shares how staying true to the mission helped PureFyx push through. No shortcuts. No cutting corners. And now, to see people walk in and say, “I’ve never had anything like this,” makes all of it worth it.
This one’s a good read for anyone thinking about launching a business—especially if you’re trying to do things differently and lead with purpose.
PureFyx Isn’t Just a Place—It’s a Feeling
The interview also hits on what makes the PureFyx experience stand out. Yes, the ingredients matter. But it’s more than that. From the vibe when you walk in to the energy behind the counter, there’s intention in everything.
“What truly sets us apart is the way we’ve fused wellness with vibe.”
We’ve created a place where taking care of yourself feels… fun. Whether you’re grabbing a matcha on the way to work, trying a Moon Milk after a workout, or loading up a smoothie with functional boosters—you’re stepping into a space designed to help you reset, refuel, and feel good.
Want the Full Story?
If you’re curious to learn more about how PureFyx got its start—or just want a behind-the-scenes look at the challenges and wins that brought us here—Jamie shares it all in the Voyage Ohio feature.
Check out the full interview here:
Inspiring Conversations with Jamie Fiore of PureFyx Health Bar & Juicery
Fiore, Jamie. Inspiring Conversations with Jamie Fiore of PureFyx Health Bar & Juicery. Voyage Ohio, 2025.
